Prashant Godbole has been working in the advertising industry for the last 25 years. While working on a film for Airtel, his photographer was not available, so he took up the camera and got started. From that day onwards, the camera has always been with him.
He does not discriminate between street photography, still-life, nature etc. and with each image he tries to tell a story, make you smile and often surprise you.
He believes that while shooting, thanks to his training in advertising, removing what is not the picture and what is not the message becomes art.